RUG SOLID is a Danish family-run design company.

What a dry way to start.

But it’s true.

Anyway, we're Danish.

So, we care a lot about making things that look good.

And, we may wear chunky sweaters and ride our bicycles to work (we do).

It all started with our signature Cotton Rug back in 2012 (when all interiors were white and there was metal rod floor lamps everywhere).

There are some sacred beliefs that we hold, but let’s start with this quote:

“Fashion comes and goes, but style is eternal”

You see, we really like our planet.

And we like things that are made to last.

But if it doesn’t look stylish, we don’t make it.

Back to the metal rods everyone was using as lamps…

Were they sustainable? Oh yeah.

High quality? Rock solid (sorry, we had to).

Did they last? No.

In other words, we always work on improving the things we make.

But at the end of the day, it’s about creating something that is simply stylish.

Because… Well, style is eternal.